​​ALEXANDRA WALTERS / CREATIVE PORTFOLIO
CAMPAIGN WORK
The client for this campaign was the Tuscaloosa Arts Council and its new venue, The Dinah Washington Cultural Arts Center. The TAC isresponsible for running the famous BAMA Theatre in Downtown Tuscaloosa, but the awareness of the council running the BAMA as well as the new Cultural Arts Center was our goal for the campaign, as well as raise more awareness for the DWCAC. Our class was divided into Creative groups for the execution of the campaign, and my responsibilities in the group was the layout/design of our plans book, the execution and placement of each ad, along with the presentation of the advertising, PR and the Direct mail portion of the campaign.
One of two advertisements aimed for the Bridal industry of Tuscaloosa. Tuscaloosa Bridal is a magazine distributed to the many boutiques around the downtown area as well as the Tuscaloosa Courthouse.
One of two advertisements aimed for the Bridal industry of Tuscaloosa. Tuscaloosa Bridal is a magazine distributed to the many boutiques around the downtown area as well as the Tuscaloosa Courthouse.
One of three poster options to be distributed all around the downtown area of Tuscaloosa, where the target frequents.
One of three poster options to be distributed all around the downtown area of Tuscaloosa, where the target frequents.
One of three poster options to be distributed all around the downtown area of Tuscaloosa, where the target frequents.